Ethan Johnson — Founder, Veruthia Consulting
Turn Missed Calls
Into Booked Jobs.
Automated intake systems, lead dashboards, and websites for local service businesses.
Questions? ethan@veruthia.com
What We Build
Digital infrastructure designed for scale, performance, and measurable business outcomes.
Automated Intake Systems
Capture calls, qualify leads, route inquiries, and reduce missed opportunities. AI-assisted intake with spam filtering, sales call routing, and transfer-to-human functionality.
SMS Follow-Up
Automated text messages to convert missed calls into booked jobs. Affordable alternative to full AI voice receptionist for smaller businesses.
Lead Dashboards & CRM
Track leads, statuses, notes, follow-ups, and pipeline activity. Role-aware views and reporting built for service businesses.
Website + Control Panel
Fast, credible website with editable service pages, CTAs, analytics, and an owner-friendly content control panel.
Custom Business Tools
Modules that connect to each other — inventory, staff tracking, scheduling, reporting. Built to scale as your business grows.
The Process
A simple path from business problem to launched system.
Diagnose
Bottleneck Review
We identify where work is leaking: missed calls, weak follow-up, website trust gaps, manual admin, or scattered lead tracking.
Plan
Scope & Tech Stack
You get a clear launch scope with the right tech stack for your business. We recommend what makes sense now — not what oversells.
Build
Execution
The website, intake flow, dashboard, or automation is built around the real action you need customers or staff to take.
Launch
Measure & Maintain
After launch, we review friction, tighten the flow, and use real data to decide what module comes next. Maintenance packages available.
About the Founder
Direct communication, clear scope, and one accountable owner behind every project.
“I build systems that help service businesses capture more leads and operate more efficiently. Every project includes security-hardened code, a perpetual license to the delivered system, and modules that connect and scale as your business grows. When I take on a project, it's not an option — it's a commitment. No plan B. Option A only.”
Founder Client Offers
Simple, Transparent Pricing
Reduced launch pricing for our first case-study clients. Only 3 spots per package.
Starter Website
$1,000
Founder price: $700
$75/mo hosting + security
Website + admin panel + basic intake form. Scalable foundation.
- Conversion-focused website
- Admin control panel
- Basic intake form (lite CRM)
- SEO foundation
- Scalable for future modules
Automated Intake
$2,000
Founder price: $1,400
$150/mo support
AI voice receptionist + routing + transfer-to-human + dashboard + ROI Tracker.
- AI voice answering
- Spam/sales call filtering
- Lead qualification + routing
- Transfer to human
- Call/lead dashboard
- ROI Tracker included
SMS + Reviews
$700
Founder price: $490
SMS follow-up + review automation. Client pays Twilio.
- Missed call auto-reply
- Review request automation
- Review dashboard
- Negative review alerts
- Setup + integration
Lead Dashboard / CRM
$1,500
Founder price: $1,050
$150/mo maintenance
Full pipeline + statuses + notes + follow-up + ABAC.
- Lead pipeline + statuses
- Admin notes + activity
- Follow-up reminders
- Role-based access (ABAC)
- Reporting dashboard
Need Something Custom?
Build your own system with our modules. Pick what you need and save with bundle discounts.
Founder discount (30% off) + Bundle discount (15-20%) stack together. Only 3 founding client spots per package.
Start Here
Tell us about your business. We'll recommend what makes sense — no pressure.